Rising Trends in Video Production

The realm of video production has undergone some major changes in the last few years. Nowadays, companies and brands rely on videos to showcase the USPs of their products. Moreover, users prefer videos compared to images as the former is informative and engaging.

With constant research and development, there has been some groundbreaking research in video production. Businesses are now using video marketing strategies for better online presence.

Moreover, website owners are increasingly embedding videos to attract the attention of visitors. Video production is also gaining momentum due to the advent of YouTube and other social media platforms. Here are the rising trends in video production you should be aware of.

Silent video is gaining momentum

It is estimated that a major portion of short videos viewed on major social platforms is without sound. That’s why video production nowadays encompasses using captions, context along with other relevant techniques.

Moreover, audio-less animations like GIFs are becoming popular. The inclusion of subtitles can increase the online video’s view rate to a great extent. And if you are including CTAs in the video, subtitles are a must.

Aerial video and drones

Aerial videography is commonly utilized by major newspaper houses and other media platforms. Moreover, using drones is a cheaper option than finding a helicopter and shooting. Another key highlight of using a drone is its stability.

Nowadays, drones come with cameras built-in. These cameras can record videos in high definitions. In the future, we will witness the use of drones in shooting videos.

4K videos

4K or UHD is a great innovation in video production that offers the best-in-class picture quality. Note that 4K video streaming and shooting technology is omnipresent nowadays. It is also available on a wide variety of smartphones.

4K video resolution allows you to capture every image in details. It has more depth of color when compared to HD resolution. If you want to make your videos stand out, shooting them in 4K would be ideal.

Other rising trends in video production

If you want to ensure the maximum popularity of your videos, it is essential to be aware of the latest trends. Most video makers are always in search of the latest techniques that will allow them to get more shares and likes.

If you are shooting videos for your company, make sure that they are professional and detailed. If you are looking for professional and high-quality video production, don’t look beyond VCM Interactive.