With the rapid increase in the popularity of social media platforms, video content has entered the mainstream. Although a major part of video production relates to creativity, but that’s not it. A fully-fledged team of technology experts is required to produce a video in the below mentioned 5 stages.
1. Developing the ideas: The most crucial step that initiates
before the camera starts recording is to determine the strategy and develop an
idea around it. It involves a lot of brainstorming regarding the purpose of the
video and of course the budget constraints.
2. Developing the plan: The next phase transform the
identified strategy into a definite plan. It involves creating storyboards for
the video idea and sourcing the essentials required to produce the video. It
involves identifying the location to shoot the video and shortlisting the
talent to be included in the video along with the video scripts. For a smooth
video production phase, everything is tackled efficiently during the planning
stage so the last minute hassles are avoided.
3. Video production: The planning done in the previous
stage is now put to use during the shoot day. All the recording equipment along
with the desired setup is essential for this stage. According to the determined
video production plan, the video is recorded with the desired lights, recording
gear and talent.
4. Editing: Here comes the most creative yet
tiresome part. Adding all the graphics, colour correcting and gradings comes
under this stage of video production. In this phase, the footage is carefully
edited and reviewed. Hence, the entire video production team is involved in
this phase and a collective effort leads to the final footage of the produced
video.
5. Posting: Once the final footage is produced, it’s the last and final stage of releasing it. Depending on the purpose of video production, distribution can be done through social media, website landing pages or can be sent via emails directly to the target audience.
Bottom line
Now that
you know video production is a wholesome task that involves planning and brainstorming
a large number of elements. If you want to leverage the benefits of video marketing but are not up for all
the complex phases of video production then you can hire the experts. You can
also get a quote from VCM Interactive. The full service video production and animation
agency can do the legwork for you at a competitive price.
