A client pitch meeting is something that is far more important than anything else as far as the video production industry is concerned. It is the most fundamental part of the dealing and while the pitch is always the most significant part of getting new clients, there are some helpful, concrete simple things that every client looks for when considering a video production company.
Brand reputation
Building a
good reputation can be done with solid work for good clients, delivering
on-time services for several years. The company can also get out and tell
people via marketing, advertising, networking, and showcasing their biggest and
accomplished projects. Word of mouth is the best, however, to push the company
forward, finding as many concrete ways as possible to get the name out is more
important.
Similar work
If the
company pitches a car commercial, showcasing car commercials shot in the recent
past can help create a good impression. If the company doesn’t have similar
projects to display, reframing other projects to share similar aspects to the
pitching project can also be of assistance.
Sincere team and sincere people
Clients
often look for video production companies that have people they can associate
with, solve issues with, and finally succeed with. Thus, if a company hands off
edits to freelancers, this becomes apparent and it loses the genuine and real
connection.
Concrete point of contact
Likewise,
when a customer is going to sign a project particularly when it is more than a
one-off corporate video or something with several phases they want to be
familiar with exactly who is the responsible person for the project and where
and when to reach them even at odd hours, if necessary.
Professional, clear, upfront finances
Professional
and upfront finances do benefit both the involved parties. Clients will
appreciate accurate and clear quotes for how much video production project
costs.
Result-driven approach
When a
client reaches out to a video production company, they are not seeking a
manufactured and robotic product. They are looking for a resourceful and
creative partner or a good marketing consultant. If the company can manage to
work with the client to comprehend their requirements and the issues they are
attempting to solve, it becomes easier to help with the bottom line.
VCM Interactive has worked with
several small businesses, large multinational corporations, and start-ups to
create branded content that suits their needs. They are a flexible,
professional, and customer-focused firm that sticks by you from the start to
the end.
