Text-only content is becoming a thing of the past. Predictions by CISCO about online traffic trends are becoming a reality. In fact, video has become responsible for more than 70 percent of online traffic. To keep up and cater to this trend businesses must adjust their marketing strategies to include effective video tools to drive their sales, marketing and communications goals.
A great solution for any type of business is animated explainer videos to engage and educate audiences about your company, services, products and processes. Depending on concept, style and timelines animated can be cost effective. These videos are short productions that explain business ideas and concepts. They help companies to create a visual story that their audiences can understand. More brands are using these type of tools in their marketing campaigns and seeing great results in terms of increased leads.
Why explainer videos are so effective
If you’re looking for a way to take your marketing campaign to the next level, consider hiring a 2D or 3D animation Toronto service to produce explainer videos. These productions are highly effective for generating leads since they:
- Attract more visitors to websites
Customers need to visit your website to purchase services or products from you. Getting visitors to company websites is the main goal of any digital marketing strategy. It is also one of the biggest challenges companies face.
Hiring an animated explainer video Toronto service will help you attract more visitors to your website. Landing pages with videos have a far greater chance of being placed on the first page of Google for relevant search. That is because video improves the overall ranking of the website over pages that only have text. Search engines strive to provide content that is interesting and useful to users. Since more people are interested in video content, pages with videos receive a higher ranking.
- Turn more visitors into leads.
It isn’t enough to get the visitors to your website. You now need to keep them on the website long enough to deliver your core messaging and move them along the sales cycle.
Our attention spans are becoming shorter. Studies show that consumers spend less than 8 seconds on text-based web pages. It isn’t even long enough to read through the text and understand what your business has to offer. 3D or 2D animation studios Toronto businesses trust can provide you with content that is attractive, engaging, and concise to increase attention spans of your audience. A high-quality explainer video can help you boost engagement by up to 1500 percent. It can increase the time visitors spend on your website from 8 seconds to 2 minutes.
Explainer videos will get visitors to your website to stay long enough to understand your proposition. Your videos will turn visitors to your website into qualified leads.
- Turn leads into customers.
Once you’ve hooked your visitors and have them interested in what you have to offer, it’s time to close the sale and start delivering. An animated production is an excellent asset to any company when made well and speaks to your target audience(s).
64 percent of consumers are more likely to purchase after watching a video about the product or service. Professional animation studio Toronto services will provide you with great stories and visuals that are bound to turn leads into customers. A great 2D or 3D animation Toronto studio will create engaging visuals and when needed lovable characters that are relatable to your target audience. They will, in turn, establish a deeper emotional connection with your brand; and in turn will remember your brand when they are ready to make a purchase.
- Turn current and potential customers into promoters.
One of the best things about using explainer videos to market your company is that they are easy to share. Consumers like to share information that is easy to digest and will be useful for other consumers within their networks. If a customer likes your product or services, they will probably want to share information about it with their friends, family, and colleagues on social platforms such as Facebook, YouTube, or Twitter, which is very valuable real estate to have free advertising on.
Explainer videos are amongst the most shareable type of content available online. People find it easy to share this content as it is engaging. With the help of a professional explainer video Toronto company, you can provide your customers with high quality and engaging content and turn them into promoters for your brand.
- Can go viral
With the right type of production, you can get more views of your video and reach a larger audience. Explainer videos have great potential to go viral as they are easily shareable. Working with professional animation companies Toronto will ensure you provide your audience with eye-catching and emotive content that they will be more than willing to share.
Explainer videos help to overcome restrictions when it comes to audiences. Any viewer will appreciate exciting content. Upload your videos to platforms such as YouTube and Vimeo and watch your content reach a wider audience.
Explainer videos are one of the most effective marketing tools available. Work with a professional Toronto video production company like VCM Interactive, to ensure you provide your audience with effective, high quality and engaging content. Get in touch with us today to learn more.
This article titled — “How Animated Explainer Videos Can Generate More Leads for Your Business” was originally published by VCM Interactive on May 26, 2020.
