Video production and marketing should be embraced as the primary tool to create a buzz. In this social media driven world, almost all of your target audience is online. Influencing their decisions through a video is the most cost-effective strategy.
Although, some businesses are still skeptical about the effectiveness of video in communication and still think it is an overhead cost. The recent branding insights are telling a completely different story. All brands are using video production platforms to spread awareness. If you are not sure, you can read this post where we debunked the myths about video production.
- It costs a lot: Small businesses can’t afford video marketing, it will cost a lot. The myth can be debunked by considering the ROI. The initial investment you make is going to return at a much higher speed if you do video production the right way, which takes us to the next myth.
- It is complex: Most businesses still don’t know the right way to use this platform and assume it will be complex and costly. Hire the right video production partner and avail their expertise to make the most out of your investment.
- In-house video production is cheaper: Hiring the experts is unnecessary and will cost a lot. Well, it’s not true. Despite the time, energy and resources you would spend, in-house production is nowhere near the professionally done outputs.
- The shorter the better: Don’t make a video short just to cut costs. A slightly longer video is highly likely to grab the attention of potential customers.
- Video ad means YouTube: It may be the first platform that comes to your mind, but it’s not the only one. You can leverage the video marketing tool on varied other places like social media, emails and of course the home page of your website.
- You can’t reuse a video: With frequent video production, your marketing expenses would surely touch the roof. Rather you can repurpose the popular videos again and again. The right strategy and skills are needed to reuse an older video to increase ROI.
- You can’t communicate through a video: The basic assumption about videos is that they are solely limited for marketing benefits. That’s not it, you can always use videos for communication and engagement. Considering the current WFH situation, training videos are the need of the hour.
- Only viral content generates leads: Just because your content is not viral worthy, doesn’t mean you won’t be able to make a profit from it. Do your homework and produce an engaging video, so that even the smaller number of viewers can convert into leads.
- Videos are
magic wands: Video production should be a part of
your strategy and not the only strategy. You will need to understand every
aspect of your buyer behaviour before deciding the steps.
Bottom line
Video production is an effective way to generate a
buzz. If done efficiently, you can save a lot of money in the run. Those who
are interested can request a quote for video production from VCM Interactive, which is a full service video production company.
