7 Tips for Breaking into Documentary Filmmaking

After a successful career in the corporate world, you might now want to pursue something else, maybe even documentary filmmaking. But, you might wonder how can you speed up your learning process and become successful in the movie trade? Here are certain tips to help you break into documentary filmmaking.

Learn everything

Enroll in a documentary workshop to learn the fundamentals. Instead of trying to fund your film, you can invest in some gear and tuition. This will give you access to everything you need to make your documentary film; a camera, audio equipment and lighting, a team of lecturers that you could get opinions and expertise from and a team of students to work with.

Have a reliable plan

Pick a topic or subject that you are passionate about. Making a docu-film takes more time, resources and money for you to explore something that you will not want to be doing for the next few years or even more. You need to have a good plan as to what you wish to do in your shoot. You need to have dedicated time to concentrate on your film with stern deadlines.

Make connections

Connect with faculty, professors, festival programmers, fellow filmmakers, and others you might come across. Getting involved is key to keeping your momentum going, and obtaining pure word-of-mouth marketing for the documentary film. Every screening or event that your film takes part is a chance for any future partnership.

Be sharp about the film festival approach

Research the film types every festival has chosen in the past, what they are seeking, and what other directors have to say about it.  Narrow down your festivals list that would be an ideal match for your documentary film. Think about what value your film can bring to the film festival, like press mentions, a good social following, or something that the festival people would find valuable.

Take advantage of your transferable Skills

Make the most of the skills that you have. You would be pleasantly surprised at how many skills are necessary for this industry. You might have experience in raising funds or have operational management skills. They are ideal in funding a film or managing the team, efficiently.

Market the film and yourself

Marketing a film is an around-the-clock job, however, there are certain things that you can carry out that will aid in reaching a wider audience. You can reach out to sites to get a review or interview of your film or write guest columns. You can find an audience via Twitter, Facebook groups etc. and connect with them.

Ask for recommendations and referrals

When you ask the right person, people in the industry are ready to offer help. They can share pitch desks, get on Zoom calls, or even share contacts. You need to think about what you can do to reciprocate. You need to turn yourself into a resource for the individuals you are trying to reach out to.

VCM Interactive video production company that offers affordable solutions that fit your company’s timelines and budget. They have over 30 years of experience in producing engaging and effective video assets that drive results for marketing, sales and communication goals.

Here are 6 Basic Tips Every Video Editing Beginner Needs to Know

Recording a film is only half the battle. The next half is to edit the raw footage. You will need a great mix of creativity and skills to create the magic of filmmaking. The exciting transitions and editing on professional-looking videos on social media are not that difficult. With the evolution of digital technology, video editing has become easier and enjoyable. 

Do you know the basics of video editing?

For beginners, the four basics of video editing are adding, moving, trim, and deleting actions. With these four actions, you can work on the raw footage of audio and video files and create a decent film.

Secondly, you need to begin by reviewing all the raw footage and keeping the files organised by fearlessly deleting the files you won’t need for the film.

What are the best tips to edit a video as a beginner?

The most useful life-hacks to edit like a pro even if you are a beginner are mentioned below. Check out the list and produce the best ever editing results.

• Video editing software: The key to success is a good video editing program. As a beginner, you must look for easy to use software with simple shortcuts, easy navigation and basic transition. There are both paid and free video editing software for beginners.

• Computer configuration: Your workstation doesn’t need to look like a seasoned video edition, but it is great to start with a faster configuration and increased memory and video cards.

• Editing tutorials: If you are impressed with a certain look or a certain effect in a film, you can easily find a related tutorial on YouTube or blogs.

• Storing rules: As a beginner, you must know that you should always store the raw footage at three different locations.

• Built-in transitions: While working your way up in the video editing field, try and explore the options of built-in transitions to make your film look more creative and polished.

• Exporting tips: Export settings might seem like a bit of technical knowledge. As a beginner, you only need to know about the right export setting based on the platform you are going to play the film, such as Facebook or Instagram or YouTube. 

Videos have the power to make emotional touch which is impossible to achieve with simple text or images. If you are also looking to create effective video assets, you need to either learn filmmaking quickly or get in touch with VCM Interactive. Check out their website and find the best fit from their range of video production, animation and motion graphics services.

Original Post: Here are 6 Basic Tips Every Video Editing Beginner Needs to Know

5 Highly Essential Tools of Motion Graphics You Must Know in 2021

Motion graphics may be an excellent method to tell a narrative or teach a complicated topic in a straightforward yet visually appealing manner.

Build a successful visual material and drive outcomes for a variety of sales, marketing, and mitigate communications issues with customers related to your business.

Find the ability and right resources to deliver full-service solutions for every sort of business, in addition to 3D animation and video production.

• Photoshop:

Editing software is a fundamental tool for all motion artists and graphic designers in the design business, and it has far-reaching capabilities.

Photoshop allows you to create images that are too large can be resized, remove the pictures from photographs by cropping them. You may build designs by utilizing numerous filters and sophisticated tools.

• After Effects:

For motion designers, After Effects is one of the most major tools in the industry. If you want to be a skilled Motion Graphic Artist, you must first study Adobe After Effects. Its adaptability and versatility make it popular among animators.

After Effects is a 2.5D animation program that allows you to create, modify, combine, and animate in both 2D and 3D space. You can use After Effects to animate and modify your work as a motion graphic piece.

• Illustrator:

Illustrator is another highly popular software for motion graphics in the design business for motion designers. It is quite similar to Photoshop, but with many differences in functionality in Illustrator.

The primary distinction is that Photoshop works with bitmap images, whereas Illustrator is a completely vector-based editing program.

• Red Giant:

A program developed by the Red Giant firm is an excellent tool for motion designers. It assists you in creating some uncommon graphics, and even if an artist is requested to finish tasks under a tight deadline for that reason, red giant software works effectively.

The popular plug-ins connected with red giant software aid in the creation of exceptional effects for your projects in less time, acting as an add-on to this preferred application.

• Cinema 4D:

Let's dive into the Cinema4D universe. Motion graphics designers favor Cinema 4D over other 3D programs such as Maya, Blender, 3DS Max because it is more convenient and user-friendly.

Cinema 4D has its own set of capabilities, and its interoperability with a variety of GPU-accelerated render engines allows you to display the highest quality 3D models on your computer screen.

Find the experts in motion graphics today and help your business grow rapidly, at VCM Interactive.

Original Source: 5 Highly Essential Tools of Motion Graphics You Must Know in 2021

Difference between Duplication versus Replication for CD and DVD

Replication and duplication are two methods of copying data and information on a disc. Not just the process of copying is different in both these methods, but the final product is also different. To decide which one is the most cost-effective way for you to copy the data totally depends on the quality and quantity you require. 

So, it is important that you must know what the difference between duplication versus replication for CD and DVD is.

The process of duplication

Most of us are already familiar with the process. It is simply burning a blank CD which we all have done many times on our personal computers. Getting it done from a professional is different. At home, you can only burn one CD at a time, but the duplication companies can create hundreds of copies simultaneously.

What are the pros and cons of duplication?

The process is quick because the set-up time is minimal. If you have the print-ready content, then the duplicator will immediately start copying the data. It works efficiently when you have to print around 5000 units.

However, duplication creates only DVD-R units, which can have only 1 layer of information. As compared to replication, the cost is slightly higher. The output quality is almost similar in both the replication and duplication processes. However, with duplication, you may find a playability issue with the older machines. It is very rare, but some of the equipment which is from the pre-duplication era can find it hard to read all the content.

The process of replication

The method starts at the manufacturing process and is often preferred for producing mass quantities at a relatively lower cost. While replicating, the professionals will create a glass master of your original data and stamp out the content to produce bulk quantities of CDs or DVDs.

What are the pros and cons of replication?

Replication is the preferred method when a large amount of data is copied because it is a very cost-effective process. With this method, you can have DVD-5, DVD-9, DVD-10, and even DVD-18, containing multiple layers of information on either side.

Although the replication process requires the extra step of creating a glass master of your data, so the process becomes lengthy, and the turn time is 10-12 days, whereas you can have your order via duplication in just 8 days.

Conclusion

The result will be a quality product, so both duplication and replication are useful. So make the final decision based on the volume of your order and cost-effectiveness. VCM Interactive is able to produce discs from both processes. Request a quote if you want to know more about the pricing and packaging details.

Tips on How You Can Utilize Video as Part of Your Content Marketing

Creating content-based video by keeping the tools in mind and then distributing the content video through channels is known as Video Content Marketing.

Here are 13 tips for you to excel in Video Content Marketing:

1. Branding

Do the proper branding of your videos. Allow yourself to spend a little extra on the branding of videos, and if the branding is good, results will be phenomenal.

2. Briefing

Brief the audience about your content through your videos. Tell them about the manufacturing and processing of your product.

3. Advertising

The majority of advertising companies run on ads. Allow the famous brands to advertise their products in between your videos; in this way, your videos will get views, and eventually, the content will get promoted. 

4. Public Opinions

Do the question-answer segment with the public and ask for their opinions about your selling product.

5. Animated Videos

Animated figures attract all age groups. You can convince your audience to promote your content by creating animated pictures or short films.

6. Live Videos

You can do live sessions, attract the public by following some standard protocols and eventually take about your product. The best part about live videos is that you can record it and later post that video on your social media accounts, so the people who have missed can go and watch it there.

7. Virtual Reality Videos

You can make virtual videos where a voice talks about your content, and some robotic figures and 3-D shapes demonstrate it simultaneously.

8. Ask the Expert

Ask the professional to talk about your content in an interview. In this way, the fan following of these personalities will get attracted to your product.

9. Demo Videos

Demo videos are no new. You can hire a model or ask one of your staff members to show your content's demo.

10. Explainer Videos

Educate your audience about the promotional content from the beginning. This type of video is lengthy, and you can always talk endlessly about the product.

11. Documentary Movie

Making documentaries short or long is a great way to promote your content. It can be a comedy, horror any other genre.

12. Script and Plan

Plan and script your videos; talk about the content you want to promote. These type of videos are easy to shot, require less money and works great as well. All you have to do is some research.

13. Event Videos

Organize a formal event to center your video content. This type of promoting strategy costs a lot.

Conclusion:

Utilizing videos in content marketing is the most widely used concept as it has many benefits ranging from financial and web ranking. Connect with VCM Interactive to know more on how m=videos can support you to grow your business on a higher scale.

2D & 3D Animation Studio in Toronto & Mississauga

Servicing Businesses for over 30 years with Engaging & Effective Animations that Work!

A crucial aspect of any business is a promotion that successfully delivers the motive and the message in a short time frame, in an enticing way to a wide audience.

In today's market, animated ads are extremely impactful in providing you with a wide range of customer attention which is imperative in a company’s successful development, because animation is loved by all ages and genders. It attracts the attention of young customers and gives adults a great nostalgic feeling. 

While non-animated commercials have become a cliché in the advertisements people often tend to be inattentive hence adding 2D and 3D animations into your video production projects brings a fresh and innovative touch for the viewers. Any type of advertisement that is different from the usual, grabs the audience’s attention and holds it for a long time.

Reasons to Use 2D & 3D Animated Video in Business and Marketing:

Costive effective production:

No dubbing costs or costs of models, photographers, props, and much more to make a 3D animation video, it is a one-time expenditure. You get it done once and you can use it multiple times. Hence it saves a lot of time and money that would else be wasted in an alternative form of designing or advertising. A 2D process is simple, speedy and that's the reason it comes with a comparatively low production cost.

Animated Ads Are State of the art:

​Younger audiences are drawn to modern and innovative things. 2D & 3D animated ads, because of their use of graphics, motion, video, and design, are more likely to draw the awareness of these audiences because they give your brand a more modern feel and your audience a surreal experience. 

Enticing Visuals Effects:

Watching a  movie is always more entertaining than reading the same story. This goes for the advertising world as well. You can outsource 3D animation to our popular 3D animation studio and get the unique visual effects that are sure to stand out in the crowd of simple advertisements. 

Animation is inclusive, Animation is the one for your organization :

​Whether you are a production, manufacturing, designing, film making, scientific, medical, or any other organization, you can always benefit from 3D animation in designing real products and experiment them for performance, without any difficulty.

A wide range of virtual audience :

Social media and the internet are the need of the hour for everyone seeking an immeasurably large audience. An eye-catching 3D animated video of your product can easily go viral on various platforms over the internet. This will assist you to get organic traffic as well as popularity.

Find the best 2D & 3D animation studio in Mississauga & Toronto at VCM Interactive.

VCM Interactive provides a variety of businesses with quality broadcast design, corporate video production, motion graphics, design, and web application development services. Our 2D & 3D animation services include branding, 2D animation, 3D animation, infographics, motion titles, visual effects, CGI, graphic design, and many more.

For more information visit www.vcminteractive.com or call @ 647.401.1443 to request a quote.

Top 6 Skills Client Look For in a Video Production Company in Toronto

A client pitch meeting is something that is far more important than anything else as far as the video production industry is concerned. It is the most fundamental part of the dealing and while the pitch is always the most significant part of getting new clients, there are some helpful, concrete simple things that every client looks for when considering a video production company.

Brand reputation

Building a good reputation can be done with solid work for good clients, delivering on-time services for several years. The company can also get out and tell people via marketing, advertising, networking, and showcasing their biggest and accomplished projects. Word of mouth is the best, however, to push the company forward, finding as many concrete ways as possible to get the name out is more important.

Similar work

If the company pitches a car commercial, showcasing car commercials shot in the recent past can help create a good impression. If the company doesn’t have similar projects to display, reframing other projects to share similar aspects to the pitching project can also be of assistance.

Sincere team and sincere people

Clients often look for video production companies that have people they can associate with, solve issues with, and finally succeed with. Thus, if a company hands off edits to freelancers, this becomes apparent and it loses the genuine and real connection.

Concrete point of contact

Likewise, when a customer is going to sign a project particularly when it is more than a one-off corporate video or something with several phases they want to be familiar with exactly who is the responsible person for the project and where and when to reach them even at odd hours, if necessary.

Professional, clear, upfront finances

Professional and upfront finances do benefit both the involved parties. Clients will appreciate accurate and clear quotes for how much video production project costs.

Result-driven approach

When a client reaches out to a video production company, they are not seeking a manufactured and robotic product. They are looking for a resourceful and creative partner or a good marketing consultant. If the company can manage to work with the client to comprehend their requirements and the issues they are attempting to solve, it becomes easier to help with the bottom line.

VCM Interactive has worked with several small businesses, large multinational corporations, and start-ups to create branded content that suits their needs. They are a flexible, professional, and customer-focused firm that sticks by you from the start to the end.

Top 6 Benefits of Doing Video Marketing

Video Marketing is the perfect solution for any business growth. The best about video marketing for a business is that it is a powerful and effective part of the marketing strategy that is used to attract more numbers of audiences. Video marketing is a beneficial means for growing business for interacting with the target market and perfectly growing the brand. The business customer can get more detailed information about the brand and more likely buy the product and services by watching the video. 

Six significant benefits of doing Video Marketing

There are many benefits associated with doing Video Marketing, and some of them are mentioned below:-

1. Most of the business prefers to use the video marketing tool as it is an effective way to boost conversion rates of the business. But the business should make a compelling presenter in a video that could influence the buying behavior of the customers.
2. For the email marketing campaigns, the videos are considered as a great addition as it could increase the open rates and decrease unsubscribe rates. 
3. The search engine prefers the content that engages viewers, and video content is the best and effective marketing means that effectively engage a large number of viewers. 
4. The best thing about video content is that it can build trust and credibility. It effectively enables you to connect with your viewers and helps in the decision process. 
5. The videos are considered best as it encourages social sharing and shows what the company is all about. 
6. It helps the company to make money for the business with creative and strong video content. 

If your business wants to enjoy such effective benefits of video marketing, you could get in touch with VCM Interactive as it offers professional videos for effective growth. 

For more information visit https://www.vcminteractive.com/ or mail us at info@vcminteractive.com.

Importance of Web Video Production in Your Business

How do you expect people to get associated with your brand when there are numerous other options available in the market offering the same kind of products? Where do you think you can strike a difference and make an impact? A thin line of difference which sets a business stand tall amongst its competitors is its marketing strategy. The more is your visibility, the higher are the chance of people knowing you and purchasing from you and in today’s world when people love watching instead of reading, the importance of videos in your promotion content is massive.

We strive hard to give your business the desired edge by developing videos which are engrossing, captivating and generate the desired impact. The importance of web videos for your business can be outlined as:

1.    Speak clearly about who you are: Web videos are crisp and precise which tell explicitly about the company and its business and also help in developing an emotional connect with the audience.

2.   Hit the right chord at the right time: 92% of Americans shop online and what do you think sparks the interest? Intriguing videos which communicate the message and generate more traffic is said to work wonders for the business houses.

3.    Showcase your brand: Telling about the story of your company through a captivating video will ignite the interest of the audience and is a superb way of putting your brand in the limelight.

4.    Makes you unique: When a video gets added to your website, it becomes more SEO friendly, unique and appealing.

It is said that videos get popped up 52 times more on the first page than text on the search engine. To give an edge to your business, get in touch with professionals at Visual Communications & Marketing and develop a video which sets you apart.

You need to choose the ideal videography services Toronto such as VCM interactive to be rest assured that the videographer will be diligent and professional.

A professional videographer will provide you with understanding how to ensure that your digital content is successful. A Videographer at Visual Communications & Marketing (VCM) plays an important role in web video production in your business. For more information visit http://www.vcminteractive.com or call @ 647.401.1443 to request for a quote.

How Animated Videos can Help Promote Your Brand

Sales driven marketing is now a thing of the past. Bombarding consumers with sales messages today will only serve to turn them off your brand. Society has transformed alongside advancements in digital and information technology. Easier access to information means that the modern consumer is well informed and continues to seek more information.

With so many options available and easily accessible to consumers today, businesses have to find even more innovative ways to reach their target customers. To be successful at marketing, brands need to work to foster trust in their target audiences and build a relationship with them. Animated explainer videos are emerging as a powerful tool for doing just that. Here’s why.

• Explainer videos will get you close to your target audience

Developing a deep connection with your target audience begins by getting your brand up close and personal to them. Your audience needs to be able to relate to your brand on a personal level.

A professional 2D or 3D animation Toronto studio can create environments and animated characters that are a representation of your customers. They can set them up in scenarios that are similar to what the target audience is going through. This will help to evoke empathy from the viewers. They will be able to identify with the characters and their situation and therefore better understand how the solution you offer will help to solve their problem.

• You can use your brand’s colors to influence your audience’s decisions

Color has a bigger impact on our purchasing decisions than we realize. Research has shown that the first impression that consumers have of a product is 90% based on color. Therefore, our personal perceptions of color have a great impact on the purchasing decisions we make.

Color is therefore crucial for influencing how your audience perceives your brand. It is also a powerful tool for ensuring brand recognition.

You can leverage the power of color in a product video. 3D and 2D animations studios Toronto businesses trust present audiences with images that are attractive and engaging. Often viewers store the information and recall it later. Displaying the colors of your brand prominently in a product animation will help to create awareness of your brand. Motion graphic elements and icons can also be used in your branded content. Potential customers will remember your brand more easily and are likely to choose it when they are in need of your services or products.

• You will increase your online visibility

Videos are an effective way to increase your visibility online. They are especially powerful at increasing your SEO ranking. Search engines such as Google are more likely to rank a web page with a video higher than one without.

It’s not difficult to see why Google loves video. YouTube is only second to Google in popularity. The platform is growing rapidly with 1 billion hours of video being uploaded to it daily, and people spending more time watching its content. In fact, 6 out of 10 people say they prefer to watch online videos rather than TV. With the help of an animation studio Torontobusinesses trust to provide quality content, you can take advantage of platforms such as YouTube to increase your brand’s visibility and engagement with your audience.

Videos are also one of the most shared types of content online. People are more likely to share a product animation with their networks if they think it provides information that people they know may find beneficial.

• You can get your message across in a clear and concise way

Professional animation companies Torontobusinesses trust are able to take any message and present it in a clear and summarized form. Product visualization ensures that you can demonstrate complex concepts in a way that your target audience can understand. A product video will present what would have taken pages of text to explain in a few seconds.

Product and process videos also give you the opportunity to be creative. An animated explainer video Toronto studio can tell the story of your brand, product or service in a way that is engaging. This will ensure your brand remains in the memory of your audience for a long time.

• You can build trust

Drawing the attention of your target audience is only half the battle. You need to earn their trust and convince them to purchase your products or services. A well planned brand video can help you nudge potential customers over to your side and turn them into paying customers.

An explainer video Torontostudio can help you create a product animation that gives your target audience the full picture. A process animation can show why your brand offers the best products or services. A product video can help consumers see why your products are the right fit for them.

You can use product 3D animation to show your audience that you understand their problems and offer solutions that are truly beneficial, thus boost conversion rates.

Conclusion

Animated explainer videos can help you build a positive brand image and establish long-term relationships with your target audience. VCM Interactive is an experienced animated commercial Toronto production company. We’ll create content that will make your brand stand out from the crowd and establish yourself as a leader in your market. Get in touch with us to learn more.

This article titled — “How Animated Videos Can Help Promote Your Brand” was originally published by VCM Interactive on June 29, 2020.